AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps on iOS in the UK: Q2 2025 Performance
Explore the performance trends of the top 5 personal finance apps on iOS in the UK during Q2 2025, with insights on downloads, revenue, and active users.
The second quarter of 2025 demonstrated intriguing trends in the personal finance app sector on iOS in the UK. Here's a detailed look at the top five apps, based on data from Sensor Tower.
Splitwise showed a significant rise in revenue, starting at approximately $8.4K weekly and peaking at around $22.3K by the end of June. Downloads followed a similar upward trajectory, beginning at 9.6K and reaching nearly 17K. Active users fluctuated between 308K and 424K, showing a slight increase towards the end of the quarter.
Budget Planner l Snoop Money experienced varied weekly revenue, starting at $14.8K and dipping to $4K, before rising again to $13.1K. Downloads remained relatively stable, ranging from 3.6K to 6.3K. Active users showed a downward trend initially, from 171K to 121K, but recovered to 156K by the quarter's end.
Emma - Budget Planner Tracker observed steady revenue, beginning at $3.8K and closing the quarter at $4.1K. Downloads started strong at 17K, dipped mid-quarter, and rebounded to 15.3K. Active users increased steadily from 174K to 188K.
YNAB maintained consistent revenue in the range of $2.5K to $4.6K. Downloads were modest, fluctuating between 530 and 753 weekly. Active users showed a gradual increase from 14.8K to 16K by the end of June.
Moneyhub: Smart Budget Planner had revenue starting at $2.3K, decreasing to $1.2K mid-quarter, and ending at $1.8K. Downloads remained low, ranging from 343 to 515. Active users saw a decline from 9.5K to 7.5K.
For more comprehensive insights and data, visit Sensor Tower.
